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| Author: | Malhotra, A. |
| Title: | Radical innovation without collocation: A case study at Boeing-Rocketdyne |
| Journal: | Mis Quarterly
2001 : JUN, VOL. 25:2, p. 229-250 |
| Index terms: | INNOVATION CASE STUDIES TECHNOLOGY LEARNING |
| Language: | eng |
| Abstract: | This paper describes how a unique type of virtual team, deploying a computer-mediated collaborative technology, developed a radically new product. The uniqueness of the team-what the authors call VC3 teams, for Virtual Cross-value-chain, Creative Collaborative Teams-stemmed from the fact that it was inter-organizational and virtual, and had to compete for the attention of team members who also belong to collocated teams within their own organizations. Existing research on virtual teams does not fully address the challenges of such VC3 teams. Using the case of Boeing-Rocketdyne, the authors describe the behavior of members of a VC3 team to derive implications for research on virtual teaming. |
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