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| Author: | Wilson, E.J. Nielson, C.C. |
| Title: | Cooperation and continuity in strategic business relationships |
| Journal: | Journal of Business-to-Business Marketing
2000 : VOL. 8:1, p. 1-24 |
| Index terms: | BUSINESS-TO-BUSINESS CO-OPERATION STRATEGY |
| Language: | eng |
| Abstract: | Kay (1995) maintains that one of the most important objectives of a commercial relationship is cooperation. The authors ask two questions in this research; first, what are conceptual dimensions of cooperation and second, how does cooperation affect other behaviors in long-term business relationships? |
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