search query: @indexterm Business-to-business / total: 118
reference: 94 / 118
| Author: | Wilson, S. G. Abel, I. |
| Title: | So you want to get involved in E-commerce |
| Journal: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 85-94 |
| Index terms: | Electronic commerce Internet Marketing strategy Business-to-business |
| Language: | eng |
| Abstract: | The paper examines the issues that must be considered before a firm embarks to develop a succesful web business. It presents five types of organizational strategies for using the Internet as a marketing tool. Issues related to business-to-business marketing and the use of Internet in international business. Particular attention is paid to a variety of online and offline promotional activities and pricing strategies. |
SCIMA