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| Author: | Leong, E. K. F. Ewing, M. T. Pitt, L. F. |
| Title: | E-comprehension: evaluating B2B websites using readability formulae |
| Journal: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 125-131 |
| Index terms: | Business-to-business Electronic commerce Internet |
| Language: | eng |
| Abstract: | The authors examine the readability of the text on business-to-business websites. They explore how readability formulae can provide quick feedback to web marketers based on key indicators such as sentence length, proportion of difficult words and frequency of polysyllabic words. |
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