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| Author: | Noyce, D. |
| Title: | EB2B: analysis of business-to-business e-commerce and how research can adapt to meet future challenges |
| Journal: | International Journal of Market Research
2002 : VOL. 44:1, p. 71-95 |
| Index terms: | BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE TECHNOLOGY |
| Language: | eng |
| Abstract: | This paper will examine the current possibilities and probabilities for business-to-business (B2B) e-commerce. It will also examine current research methods and how they can adapt, ultimately through technology, to overcome the challenges and maximise the opportunities for B2B research. |
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