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| Author: | Massey, A. P. Montoya-Weiss, M. M. O'Driscoll, T. M. |
| Title: | Knowledge Management in Pursuit of Performance: Insights from Nortel Networks |
| Journal: | MIS Quarterly
2002 : SEP, VOL. 26:3, p. 269-289 |
| Index terms: | KNOWLEDGE KNOWLEDGE MANAGEMENT NEW PRODUCTS PRODUCT DEVELOPMENT CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | From 1994 through 2000, Nortel Networks transformed itself from a technology-focused to an opportunity/customer - focused company. By 2000, Nortel was a profitable, innovative leader in the telecommunications industry. The change was the result of an ambitious effort to redesign its entire new product development (NPD) process such that time-to-market was significantly reduced. NPD is highly knowledge-intensive work based on the individual and collective expertise of employees. The primary focus of this case study is on Nortel's efforts to reengineer the front-end of its NPD process and capitalize on knowledge assets. This effort was built around a process-oriented knowledge management (KM) strategy, involving a tripartite and systematic focus on process, people, and technology. |
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