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| Author: | Tulder, R. van Mol, M. |
| Title: | Reverse auctions or auctions reversed: first experiments by Philips |
| Journal: | European Management Journal
2002 : OCT, VOL. 20:5, p. 447-456 |
| Index terms: | AUCTIONS BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE |
| Language: | eng |
| Abstract: | The electronic auction is one of the most highly-promoted forms of B2B e-commerce. However, since the e-commerce bubble burst, the effectiveness of this tool is in question. This article looks at how electronic auctions can be affected by various trade-offs in sourcing strategy. Using the case of an auction by Philips, it is shown that firms still mostly have to deal with the same tensions. |
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