search query: @indexterm Business-to-business / total: 118
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| Author: | Hernández-Espallardo, M. Arcas-Lario, N. |
| Title: | The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships |
| Journal: | International Journal of Research in Marketing
2003 : JUN, VOL 20, p. 133-152 |
| Index terms: | BUSINESS-TO-BUSINESS MARKET ORIENTATION EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: | There is only little understanding regarding how to compete with international relationships. In this article a model where the upstream follower´s market orientation is presented. Also some hypotheses are presented and empirically tested. Managerial activities and implications for interorganisational theory are discussed. |
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