search query: @journal_id 1691 / total: 118
reference: 3 / 118
| Author: | Brock, D. M. Barry, D. |
| Title: | What If Planning Were Really Strategic? Exploring the Strategy-Planning Relationship In Multinationals |
| Journal: | International Business Review
2003 : OCT, VOL. 12:5, p.543-562 |
| Index terms: | STRATEGIC PLANNING STRATEGY MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: | The authors' address the problems and criticisms of strategic planning leveled by Mintzberg and others by offering an alternative understanding of the 'strategic' in strategic planning. The authors develop this theory linking aspects of planning with some well-known as well as some newly developed conceptualizations of business-unit strategy. Data taken from a qualitative, case-based study of strategic planning in multinationals and their subsidiaries are used to illustrate and extend the propositions concerning planning-strategy relationships. The authors surmise that the autonomy/dependency of the subsidiary is an important mediating variable in the type of planning necessary and feasible in these contexts. |
SCIMA