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| Author: | Brennan, D. R. Turnbull, P. W. Wilson, D. T. |
| Title: | Dyadic adaptation in business-to-business markets |
| Journal: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1636-1665 |
| Index terms: | BUSINESS-TO-BUSINESS MARKETING TELECOMMUNICATIONS INDUSTRY |
| Language: | eng |
| Abstract: | Buying and selling firms implement specific adaptations for a single partners in industrial markets. The author´s of this article create an improved taxonomy for dyadic adaptation in business-to business markets. Author´s also explore driving forces behind relationship-specific-adaptation. For futher research several managerial implications and avenues are discussed. |
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