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| Author: | Jarratt, D. Morrison, M. |
| Title: | Dependence and the application of power and control in major business relationships : a study of manufacturing and service firms in the business-to-business sector |
| Journal: | Journal of Strategic Marketing
2003 : VOL. 11:4, p. 235-253 |
| Index terms: | BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | This article evaluates dependence through one partner´s need to access unique resources, on telationship management practice, perceptions of relationship equity, controlling behaviour and dependence resulting from competitive vulnerability of one partner. |
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