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| Author: | White, R. |
| Title: | Inter(esting)activity |
| Journal: | Admap
2005 : VOL. 40:3, p. 17-18 |
| Index terms: | Advertising Digital television Interaction Internet Media selection Television advertising |
| Language: | eng |
| Abstract: | The article is an overview of developments in interactive advertising. The main concentration is in interactive TV which has been abled by the digital television and in internet which has previously been the number one place for interaction. |
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