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| Author: | Kliger, J. |
| Title: | The power of magazines |
| Journal: | Admap
2005 : VOL. 40:4, p. 42-46 |
| Index terms: | Advertising Media selection Newspaper industry |
| Language: | eng |
| Abstract: | The paper explains how magazines must evolve if they are to profit from the changing media landscape. |
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