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| Author: | White, R. |
| Title: | Multi-media campaigns |
| Journal: | Admap
2005 : VOL. 40:6, p. 14-15 |
| Index terms: | Advertising Marketing management Media selection Multimedia industry |
| Language: | eng |
| Abstract: | The article discusses the difficulty of managing media mix and how it could be done better. It explains several reasons why companies should use multi-media campaigns and how the media works. It also discusses the issue of budget constraints. |
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