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| Author: | Crowe, C. |
| Title: | Creativity: a new benchmark? |
| Journal: | Admap
2005 : VOL: 40:7, p. 47-49 |
| Index terms: | Benchmarking Creativity Marketing research Media research Media selection |
| Language: | eng |
| Abstract: | The article illustrates the growing trend towards creative media planning and execution with various cases of creative marketing. It also discusses creative countries and the role of marketing research in creativity. |
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