search query: @indexterm Business-to-business / total: 118
reference: 56 / 118
| Author: | Hill, R. Johnson, L.W. |
| Title: | When creativity is a must: professional 'applied creative' services |
| Journal: | Creativity and innovation management
2003 : DEC, VOL. 12:4, p. 221-229 |
| Index terms: | Business-to-business Creativity Innovation |
| Language: | eng |
| Abstract: | This article examines the management of services where applied creativity is needed such as advertising services and architectural design services. The authors argue for the recognition of the business-to-business service process through which much applied creativity is generated. |
SCIMA