search query: @indexterm media selection / total: 118
reference: 12 / 118
| Author: | Foley, T. Engelberts, P. Wicken, G. |
| Title: | Compose: the art of channel planning |
| Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37 |
| Index terms: | advertising media media selection planning |
| Language: | eng |
| Abstract: | How can research help media-neutral planning? This paper presents a commercial planning tool that permits full use of available know-how. |
SCIMA