search query: @indexterm media selection / total: 118
reference: 11 / 118
| Author: | Hunter, M. |
| Title: | From intrusion to invitation |
| Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 47-49 |
| Index terms: | advertising media selection psychology |
| Language: | eng |
| Abstract: | The paper shows how applying motivational psychology to media can help find people when they will welcome the message in. |
SCIMA