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| Author: | Carlin, I. |
| Title: | A vision of media planning in 2010 |
| Journal: | Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 2-4 |
| Index terms: | advertising marketing media selection research planning future |
| Language: | eng |
| Abstract: | This article deals with the future of of media planning (hereafter as: m-plg). There will be changes, m-plg. will e.g. include metrics in every form and shape. |
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