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| Author: | Pingol, L. L. Miyazaki, A. D. |
| Title: | Information source usage and purchase satisfaction: Implications for product-focused print media |
| Journal: | Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 132-139 |
| Index terms: | advertising media selection consumer behaviour consumer satisfaction purchasing decision making cars periodicals information |
| Language: | eng |
| Abstract: | Reliance on various information (here as: info.) sources (as. srcs.) is often required for consumer purchase decisions. Prior research on info. seeking has mainly focused on the number of used info. srcs. However, the types of srcs. used and their impact on satisfaction have not been thoroughly examined. This study deals with the issue in the context of product-focused print media, that is, magazines in particular, by exploring info. srcs. usage for the automobile purchasing process. In addition, the impact of srcs. usage on satisfaction with the purchase decision and with the product is also examined. |
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