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| Author: | Harmancioglu, N. Grinstein, A. Goldman, A. |
| Title: | Innovation and performance outcomes of market information collection efforts: The role of top management team involvement |
| Journal: | International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 33-43 |
| Index terms: | business-to-business marketing market information top management team work customers |
| Language: | eng |
| Abstract: | The study investigates whether and under what conditions top management team (here as: TMT) involvement in market information collection can contribute to a firm's innovativeness and performance. The study tests a model that reveals e.g. the positive effect of TMT involvement in market information collection efforts on firm innovativeness above employees' market information collection efforts, and the moderating efefct of firm size and industry context on model relationships, indicating that the relationship is stronger for smaller firms and high-technology companies. |
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