search query: @indexterm R&D PLANNING / total: 118
reference: 56 / 118
| Author: | Wilkinson, A. |
| Title: | Corporate strategy as a source of ideas. |
| Journal: | R. and D. Management
1987 : JAN, VOL. 17:1, p. 51-67 |
| Index terms: | R&D PLANNING CORPORATE STRATEGY COMPETITION TECHNOLOGICAL INNOVATION |
| Language: | eng |
| Abstract: | The purpose of R&D is defined in terms of contributing to the competitiveness of the firm. The areas of competition are explored using a model. Each area of competition is considered in turn and strategies identified which might enable the company to maintain its competitive edge. Sub-objectives for the R&D function can then be determined allocating resources and time for their completion. These can give basis of measuring the effectiveness of R&D. |
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