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Author:Cluley, R.
Title:The organization of Santa: fetishism, ambivalence and narcissism
Journal:Organization
2011 : NOV, VOL. 18:6, p. 779-794
Index terms:psychology
sociology
families
Freeterms:ambivalence
fetishism
narcissim
Language:eng
Abstract:As an essential part of Christmas, Santa is not just a fantasy image or cultural product. Instead, psychological and sociological research shows that we relate to Santa as both real person and a fantasy entity. Especially, parents knowing that Santa is not real have been found to believe in Santa as if he were real. Parents both provide their children with misinformation about Santa and condition them into acting out their belief of Santa being a real person. It is argued herein that parents' role in this organization of Santa can be understood through the psychoanalytic concepts of ambivalence, fetishism, and narcissism. It is concluded that parents misinform their children about Santa to meet their own narcissistic wishes etc.
SCIMA record nr: 274550
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