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| Author: | Lamertz, K. Heugens, P.P.M.A.R. |
| Title: | Institutional translation through spectatorship: collective consumption and editing of symbolic organizational texts by firms and their audiences |
| Journal: | Organization Studies
2009 : VOL 30:11 p. 1249-1279 |
| Index terms: | brewing industry canada organizations supervision institutions news reporting |
| Language: | eng |
| Abstract: | This article develops and corroborates the latent aspect of institutional theory which institutional spectators observe and reproduce inter-organizational symbolism. To advance the grasp of institutional spectatorship, a study of the Canadian beer brewing industry is reported; the study shows how the symbolic self-presentations of breweries are reproduced by a central spectator: the news media. The results indicate that institutional spectatorship is an essential dramaturgical process that affects the structuration and stratification of organizational fields. |
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