search query: @author Lawson, R. / total: 12
reference: 11 / 12
| Author: | Park, C.W. Milberg, S. Lawson, R. |
| Title: | Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency |
| Journal: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193 |
| Index terms: | CONSUMER RESEARCH BRANDS BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA