search query: @author Howard, R. / total: 12
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| Author: | Fischer, W. Jenster, P. Howard, R. |
| Title: | Iskra Power Tools: a Case Study in International Marketing Strategy (with Commentary by Chris Martin) |
| Journal: | European Management Journal
1992 : JUN, VOL. 10:2, p. 239-254 |
| Index terms: | INTERNATIONAL MARKETING STRATEGY CASE STUDIES |
| Language: | eng |
| Abstract: |
SCIMA