search query: @author Olshavsky, R. W. / total: 12
reference: 8 / 12
Author: | Crow, L. E. Olshavsky, R. W. Summers, J. O. |
Title: | Industrial buyers' choice strategies: a protocol analysis. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 34-44 |
Index terms: | DECISION ANALYSIS INDUSTRIAL PURCHASING MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA