search query: @author Fischer, E. / total: 12
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| Author: | Bristor, J. M. Fischer, E. |
| Title: | Feminist thought: implications for consumer research. |
| Journal: | Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 518-536 |
| Index terms: | CONSUMER RESEARCH WOMEN SCIENTIFIC METHODS |
| Language: | eng |
| Abstract: | Three distinct feminist perspectives are applied in this article to critique scientific objectivity, and the problematics, theories, methods of data collection, and methods of data analysis in consumer research. Each feminist perspective helps heighten sensitivity to gender biases in current research and offers insights on new directions for consumer scholarship. |
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