search query: @author Lee, I. / total: 12
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| Author: | Lee, M. Lee, I. Ulgado, F. |
| Title: | Marketing strategies for mature products in a rapidly developing country: a contingency approach |
| Journal: | International Marketing Review
1993 : VOL. 10:5, p. 56-72 |
| Index terms: | DRINKS INDUSTRY ELECTRONICS INDUSTRY FOOD INDUSTRY MARKETING KOREA, SOUTH |
| Language: | eng |
| Abstract: | The present research focuses on environment-strategy- performance linkages for mature products in South Korea. With a GNP growth rate averaging about 9% anually from 1988 to 1992, and an annual per capita income of $6,500 for its 43.2 mln people Korea has emerged both as a significant market and as a potential source of competition in the international arena. Since this study is the first of its kind in a developing economy, it is basically exploratory in nature. The purpose of the research is to explore strategy-performance relationships within certain conditions. |
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