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Author: | Bhide, A. |
Title: | How entrepreneurs craft strategies that work |
Journal: | Harvard Business Review
1994 : MAR-APR, p. 150-161 |
Index terms: | STRATEGY ENTREPRENEURSHIP RESEARCH |
Language: | eng |
Abstract: | Entrepreneurs adopt the approaches that work - and they're quick, cheap, and timely. By the time an opportunity is investigated fully, it may no longer exist. However popular it may be in the corporate worls, a comprehensive analytical approach to planning doesn't suit most start-ups. Entrepreneurs typically lack the time and money to interview a representative cross section of potential customers, let alone analyze substitutes, reconstruct competitors' cost structures or project alternative technology scenarios. |
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