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| Author: | Arnold, S. Fischer, E. |
| Title: | Hermeunistics and consumer research |
| Journal: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 55-70 |
| Index terms: | CONSUMER RESEARCH PHILOSOPHY ECONOMICS |
| Language: | eng |
| Abstract: | This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed. The term "hermeneutics" and related derivations have appeared with increasing frequency in consumer research (see appendix A). |
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