search query: @author Madu, C. N. / total: 12
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| Author: | Madu, C. N. Kuei, C. H. |
| Title: | Introducing strategic quality management (Qualitätssteuerung) |
| Journal: | Long Range Planning
1993 : DEC, VOL. 26:6, p. 121-131 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK |
| Language: | eng |
| Abstract: | This paper introduces strategic total quality management (STQM) as an extension of total quality management (TQM). STQM is defined as a quality management philosophy that views quality from the overall performance of a firm. It defines quality being driven by customer and environmental needs and identifies critical factors that will determine the survivability and competitiveness of a firm in the near future. The strategic cycle presented here is linked to the popular PDCA or Deming cycle. Furthermore, top management strategies and reasoning for this new focus and strategic targets are identified, grouped and discussed. |
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