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| Author: | Hurley, S. Moutinho, L. Stephens, N. |
| Title: | Solving marketing optimization problems using genetic algorithms |
| Journal: | European Journal of Marketing
1995 : VOL. 29:4, p. 39-56 |
| Index terms: | MARKETING RESEARCH ALGORITHMS |
| Language: | eng |
| Abstract: | Aims to show the potential benefits associated with the application of genetic algorithms to the field of marketing management. Describes the background and fundamentals of the technique, and introduces a list of relevant marketing areas to which an optimization technique such as genetic algorithms could be applied. Presents two worked examples to illustrate the power and suitability of using genetic algorithms in marketing. |
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