search query: @author Simkin, L. / total: 12
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| Author: | Simkin, L. |
| Title: | People and processes in marketing planning : The benefits of controlling implementation. |
| Journal: | Journal of Marketing Management
1996 : JUL, VOL. 12:5, p. 375-390 |
| Index terms: | MARKETING MANAGERS LONG RANGE PLANNING |
| Language: | eng |
| Abstract: |
SCIMA