search query: @freeterm Organisationspsychologie / total: 12
reference: 4 / 12
Author: | Ettorre, B. |
Title: | The care and feeding of a corporate reputation (Arbeitsverhalten) |
Journal: | Management Review
1996 : JUN, VOL. 85:6, p. 39-42 |
Index terms: | |
Freeterms: | UNTERNEHMENSSTRATEGIE, PUBLIC RELATIONS, ORGANISATIONSPSYCHOLOGIE |
Language: | eng |
Abstract: | Many managers equate crisis management with reputation management. The former usually happens because of internal or external emergencies, when a company's back is against the wall. In crisis management, the entire organization may not be mobilized. Reputation management is far different. It is a mode of operation and a disciplined attitude ingrained in the culture of a company, and it is the responsibility of all those work therein. |
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