search query: @author Rao, A. / total: 12
reference: 3 / 12
| Author: | Monroe, K. Rao, A. |
| Title: | Causes and consequences of price premiums |
| Journal: | Journal of Business
1996 : OCT, VOL. 69:4, p. 511-536 |
| Index terms: | CAUSALITY PRICES RESEARCH |
| Language: | eng |
| Abstract: | Existing literature that argues for the prevalence of price premium is examined. An evaluation of an extant model identifies several possible boundary conditions that limit the applicability of the model. A set of propositions is developed based on these boundary conditions, linking buyer, seller, and market factors to the magnitude of price premiums that should be available. Alternative means for empirical testing of the propositions are offered, and some implications and applications of this line of thinking for pricing and brand management are described. |
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