search query: @author Welch, D. / total: 12
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| Author: | Welch, D. |
| Title: | Network analysis of a new export grouping scheme: the role of economic and non-economic relations |
| Journal: | International Journal of Research in Marketing
1996 : DEC, VOL. 13:5, p. 463-478 |
| Index terms: | MARKETING RESEARCH NETWORK ANALYSIS |
| Language: | eng |
| Abstract: | Export grouping schemes can be viewed as an attempt to manage network development. This article examines a new Austrian export grouping scheme in terms of its role and impact on the industrial network of which it is a part. The role played by non-economic exchange relations as well as economic, buyer-seller, exchange relations are emphasised, including competitive and potential interfirm relations and the way informal interpersonal relations, spawned initially by formal grouping processes, were found to play an important part in group functioning and in outcomes from group activities. |
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