search query: @author Lilien, G. L. / total: 12
reference: 8 / 12
| Author: | Lilien, G. L. Rao, A. G. Kalish, S. |
| Title: | Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment. |
| Journal: | Management Science
1981 : MAY, VOL. 27:5, p. 493-506 |
| Index terms: | SALES MANAGEMENT BAYESIAN STATISTICS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA