search query: @author Jeanne, O. / total: 12
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| Author: | Corneo, G. Jeanne, O. |
| Title: | Snobs, bandwagons, and the origin of social customs in consumer behavior |
| Journal: | Journal of Economic Behavior and Organization
1997 : MAR, VOL. 32:3, p. 333-347 |
| Index terms: | ECONOMIC BEHAVIOUR CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | In instances of economic behavior people follow social norms. Akerlof's (1980) theory of social custom argues, that individuals are deeply concerned with their reputation within the community in which they live and sustaining reputation means behaving in accordance with existing social customs. The reputational value of a behavior is entirely determined by past social practice. This study argues that social norms can be consciously created through an investment process by agents, which is illustrated in a formal model of consumption norms. |
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