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| Author: | Parker, P. Sarvary, M. |
| Title: | Formulating dynamic strategies using decision calculus |
| Journal: | European Journal of Operational Research
1997 : MAY 1, VOL. 98:3, p. 542-554 |
| Index terms: | OPERATIONAL RESEARCH STRATEGY MANAGEMENT |
| Language: | eng |
| Abstract: | This paper presents an applied methodology to assist managers in strategically setting prices and allocating resources over the product, brand or adoption (diffusion) life cycle. While substantial theoretical work has been achieved in this area in the management science and operations research disciplines, approaches which can be implemented as managerial tools are generally lacking. The methodology, which has been applied as a PC-based decision support tool in the telecommunications industry, marries the dynamic optimization literature with decision calculus approaches. |
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