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| Author: | Sterrett, C. Shah, A. |
| Title: | Going global on the information super highway |
| Journal: | Sam Advanced Management Journal
1998 : WINTER, VOL. 63:1, p. 43-47 |
| Index terms: | MANAGEMENT INFORMATION ECONOMICS |
| Language: | eng |
| Abstract: | What is your Internet business strategy? Do you have one? Have you even thought about using the Internet as a way to increase your business around the world? If not, now is the time to do so, according to the cyberspace pundits and opinion shapers. With the click of a button, businesses and consumers have the luxury of comparative shopping for a wide array of products and services on a global basis. No longer are you constrained to doing business in your local market area, or even within a certain geographic region. |
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