search query: @author O'Malley, L. / total: 12
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Author: | O'Malley, L. Patterson, M. Evans, M. |
Title: | Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets |
Journal: | Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 541-559 |
Index terms: | RELATIONSHIP MARKETING CONSUMER MARKETS PRIVACY |
Language: | eng |
Abstract: |
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