search query: @author West, D. / total: 12
reference: 8 / 12
| Author: | West, D. Shelton, D. |
| Title: | Taking advertising risks: the case of Clerical Medical |
| Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 251-272 |
| Index terms: | ADVERTISING FINANCE COMPANIES |
| Language: | eng |
| Abstract: |
SCIMA