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| Author: | Cunningham, I. Cramb, J. |
| Title: | Face value |
| Journal: | People Management
1998 : AUG 13, VOL. 4:16, p. 48-54 |
| Index terms: | CONSUMERS COMPETITION ACCOUNTING |
| Language: | eng |
| Abstract: | The staid world of accountancy is now facing up to the fact that technical proficiency is no longer enough and that success is determined by the ability to build strong relationships with clients. Jennifer Cramb and Ian Cunningham describe how KMPG is addressing this issue through a development programme targeted at its lead partners. For many years KMPG has been one of major players in the accountancy profession. |
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