search query: @author Janiszewski, C. / total: 12
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| Author: | Janiszewski, C. Lichtenstein, D. R. |
| Title: | A range theory account of price perception. |
| Journal: | Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 353-368 |
| Index terms: | Consumer research Market search Commodity prices Price theory |
| Language: | eng |
| Abstract: | Findings from this article suggest that pricing theory is in need of augmentation in order to account for this effect. Of managerial relevance, these findings suggest that changes in context can bring about changes in the evoked price range and perceptions of the attractiveness of a market price. |
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