search query: @author O'Malley, L. / total: 12
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| Author: | O'Malley, L. Patterson, M. |
| Title: | Vanishing point: the mix management paradigm reviewed |
| Journal: | Journal of Marketing Management
1998 : NOV, VOL. 14:8, p. 829-851 |
| Index terms: | MARKETING MANAGEMENT TOURISM TRAVEL |
| Language: | eng |
| Abstract: | It;s mid afternoon and the sun is blazing a trail across the blue sky. You've got the sweet aroma of tar in your nostrils and a sudden hunger to take to the road. Don your shades and sit in your car. Wind the top down, start your engine and come with us on a journey. Our travels will take us past some pretty familiar territory. In particular, we'll pay a visit to that most popular of tourist ttractions, the mix management paradigm. But don't worry - you'll also get the chance to go off-road. |
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