search query: @author Spekman, R. E. / total: 12
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| Author: | Johnston, W. J. Lewin, J. E. Spekman, R. E. |
| Title: | International industrial marketing interactions: Dyadic and network perspectives |
| Journal: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 259-271 |
| Index terms: | Industrial marketing Networks Competitiveness Leadership Strategy |
| Language: | eng |
| Abstract: | This paper focuses on the importance of international industrial marketing interactions, dealing with advantages and disadvantages of international industrial networks, open systems theory on industrial marketing relationships, and problems in dealing with foreign and government entities. |
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