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| Author: | Dibb, S. Simkin, L. |
| Title: | Pre-empting implementation barriers: foundations, processes and actions - The need for internal relationships |
| Journal: | Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 483-503 |
| Index terms: | Relationship marketing Market segmentation Internal marketing |
| Language: | eng |
| Abstract: | Building effective internal relationships is a fundamental part of facilitating the implementation of marketing recommendations. This paper reviews the core impediments to implementation, offering the summary of these issues, before suggesting various measures for overcoming the difficulties. |
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