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| Author: | Chien, C. S. Moutinho, L. |
| Title: | The external contingency and internal characteristic of relationship marketing |
| Journal: | Journal of Marketing Management
2000 : JUL, VOL. 16:7, p. 583-595 |
| Index terms: | Relationship marketing Networks Theories Models Consumer behaviour Consumer satisfaction |
| Language: | eng |
| Abstract: | This study is a first attempt to pursuing a structural explanation of relationship marketing through a conceptualisation grounded on a higher level metaphor, theorised from derived abstraction and tested on empirical definition. |
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