search query: @author O'Malley, L. / total: 12
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| Author: | O'Malley, L. Harris, L. |
| Title: | The dynamics of the legal market: an interaction perspective |
| Journal: | European Journal of Marketing
1999 : VOL. 33:9/10, p. 874-895 |
| Index terms: | MARKETING LAW MARKETS |
| Language: | eng |
| Abstract: | The paper recognizes that whilst an abundance of research has been conducted into solicitors' marketing, other players in the legal industry have been ignored or overlooked. The article suggests that what is clearly lacking is a holistic analysis of legal-market dynamics. Attempts to provide a clearer and more accurate understanding of the relationships within the legal industry. |
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